FUELING LOYALTY SOLUTIONS.
DRIVING RESULTS.
OUR PRODUCTS
MakeItCount™ Rewards, fueled by Marathon, is a reward program focused on driving incremental fuel and non-fuel sales through its partnership with some of the nation's leading loyalty programs.
Members enter their MakeItCount™ ID at the pump or inside the store to earn every time they purchase fuel,
select store items, and more.
Members can redeem for CentsOff® fuel rewards, a free flight, a free night's stay, planting of trees and more!
CentsOff® fuel discounts drop the price at the pump instantly at participating gas stations.
CentsOff® is available as digital codes in varying denominations, offered through select distributors.
If you're interested in learning more about using CentsOff® fuel discounts for your business, please contact us.
OUR SOLUTIONS
LOYALTY BRANDS
We are proud to partner with the nation's leading loyalty programs to help them add fuel to their overall member experience. We enable loyalty brands to engage with their members more frequently and drive additional program revenue.
CONSUMER PACKAGED GOODS
CPG manufacturers are able to understand and influence consumer purchase behavior at thousands of independent c-stores. We help CPG manufactures create digital offers that move products and delivers insights.
FUEL NETWORKS
Drop Tank's loyalty solutions are simple to operate, low-cost and highly effective — perfect for large dealer networks. Our POS integrations deliver full loyalty and data capability without the need for additional hardware at sites.
POS INTEGRATIONS
We specialize in gas station loyalty technology, supporting thousands of participating locations today. Our expertise helps 3rd party loyalty companies implement programs in the convenience store industry faster and more efficiently.
DATA INSIGHTS
Over 65% of convenience stores are independent operators where limited — if any — purchase data is available in a standardized, usable format. Our products solve this problem, helping our partners dig deeper to derive new insights.
ABOUT DROP TANK
Based near Chicago, Illinois, Drop Tank specializes in gas station loyalty technology and loyalty solutions, with thousands of participating locations. Drop Tank partners with fuel and convenience store brands to deploy consistent loyalty functionality across sites that often have inconsistent retail technology. Drop Tank's solutions unlock loyalty capabilities and a wide range of data services for consumer package goods companies and fuel marketers of all sizes.
OUR PHILOSOPHY
Why complicate things?
At Drop Tank, we have a simple guiding principal...do what's right. We strive to treat our customers, consumers, partners and employees fairly and ethically.
This means taking responsibility for our actions and making things right when we fall short. We are confident in our products and expertise, but humble enough to keep learning every day.
No matter who you are — a consumer, loyalty company, CPG company, or fuel marketer — let us show you how we put this philosophy into practice.
OUR TECHNOLOGY
At Drop Tank, we're proud of our state-of-the-art POS lab — a key tool for developing, testing and supporting convenience store loyalty technology.
Our solutions are certified with Verifone Sapphire, Verifone Commander, Gilbarco Passport and NCR Radiant POS systems. We leverage software and services from Oracle, Atlassian and Slack, along with Scrum Methodology, to deliver complex projects quickly and accurately.
OUR HISTORY
Drop Tank began with a strategy of allowing existing loyalty programs and promotions to harness the power of fuel discounts and we've grown to provide innovative solutions for the convenience store industry.
