There's a reason the largest loyalty programs in the U.S. (i.e. grocery programs) use gas discounts. Put simply, most consumers go out of their way to save money on gas. Click here to take a tour of our research:
- Cents Off cards are preferred over comparably priced gift cards and incentive products.
- Over 80% of respondents would like to see Cents Off cards as a redemption option in their loyalty programs.
- The top two reasons respondents give for preferring Cents Off cards to other rewards are: "It's useful. This is a reward that won't go to waste." and "It's something I need. I do all I can to save on gas."